EPC Calculator
Work out EPC — earnings per click — from revenue and clicks, or from the payout per action and the conversion rate. Free, no sign-up.
How to calculate EPC
- 1
EPC = revenue ÷ clicks.
- 2
Or EPC = CR × payout per action, where CR = leads ÷ clicks.
- 3
Compare offers by EPC: it accounts for both the payout and the conversion.
Who it’s for
Affiliates
Compare offers by what one click actually earns, not by the payout alone.
Affiliate managers
Explain to partners why an offer with a lower payout can earn more.
Media buyers
Know the most a click is worth before buying traffic.
What a calculation can show
Higher payout, lower EPC
A 50 payout at 1 % CR earns 0.5 per click; a 30 payout at 3 % earns 0.9.
Conversion from raw numbers
Enter leads and clicks — the calculator works out the CR for you.
Per 100 clicks
Multiply the EPC by 100 to compare with networks that report EPC per 100 clicks.
FAQ
What is EPC?
Earnings per click — what one click brings on average. It’s the main metric for comparing offers in affiliate marketing.
Why is the payout higher but the EPC lower?
Because the conversion rate is lower. A 50 payout at 1 % CR gives an EPC of 0.5; a 30 payout at 3 % gives 0.9.
What is EPC per 100 clicks?
Some networks show EPC per 100 clicks. Multiply our result by 100 to compare.
Do you show an average market EPC?
No — only your numbers, no «market norms».
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